A Guide to Celebrity-Frequented Locations in Saint Moritz

Nestled in the Engadin valley of the Swiss Alps, Saint Moritz has long been a playground for the rich and famous. With its breathtaking landscapes, luxurious resorts, and world-class dining, it is no surprise that this chic alpine town attracts celebrities from across the globe. Whether you’re hoping to catch a glimpse of your favorite star or simply wish to experience the glamor that Saint Moritz has to offer, this guide explores the top celebrity-frequented locations in this luxurious destination.

1. Badrutt’s Palace Hotel

Badrutt’s Palace Hotel is synonymous with opulence and grandeur. This iconic landmark has been hosting celebrities since its opening in 1896. Over the years, it has welcomed the likes of Alfred Hitchcock, Audrey Hepburn, and more recently, George Clooney and Kate Moss. The hotel’s elegant design, five-star service, and stunning views of Lake Saint Moritz make it a top choice for A-listers.

Must-Visit Spots within Badrutt’s Palace

• La Coupole – Matsuhisa: A Japanese-Peruvian fusion restaurant by renowned chef Nobu Matsuhisa, this dining venue is a favorite among celebrities.
• The King’s Club: Saint Moritz’s premier nightclub, where stars often dance the night away.
• Le Grand Hall: Often referred to as the “living room of Saint Moritz,” this space exudes sophistication and is perfect for afternoon tea or evening cocktails.

2. Suvretta House

Another luxury hotel that exudes timeless elegance, Suvretta House is a haven for celebrities seeking privacy and tranquility. Known for its secluded location and excellent ski-in/ski-out access, this hotel attracts stars such as Hugh Grant and Claudia Schiffer.

Celebrity Hotspots

• Grand Restaurant: This fine-dining venue offers a blend of gourmet cuisine and a sophisticated atmosphere, making it a favorite among elite guests.
• St. Moritz Ski Resort: With direct access from the hotel, this resort often sees celebrities enjoying the slopes in style.
• Stube: A cozy and rustic eatery serving authentic Swiss cuisine, ideal for intimate dining.

3. Kulm Hotel

As the birthplace of winter tourism in Saint Moritz, Kulm Hotel has a rich history and a reputation for luxury. Celebrities such as Brigitte Bardot and Alfred Hitchcock have stayed here, and it continues to be a preferred choice for modern stars.

Key Highlights

• Sunny Bar by Claudia Canessa: A vibrant restaurant serving Nikkei cuisine, loved by food enthusiasts and celebrities alike.
• Kulm Spa: A serene retreat where stars unwind after a day of skiing.
• Vintage Wine Cellar: A hidden gem within the hotel offering exclusive wine tastings.

4. Corviglia Ski Resort

Corviglia is the crown jewel of skiing in Saint Moritz. Its well-groomed slopes, stunning alpine vistas, and top-notch facilities make it a magnet for ski-loving celebrities. Stars like Gwyneth Paltrow and David Beckham have been spotted here.

Notable Features

• White Marmot Restaurant: Located at the summit, this gourmet eatery offers spectacular views and a menu that draws in A-list visitors.
• Snow Polo World Cup: An annual event that attracts royalty, athletes, and Hollywood stars.
• Olympia Run: A thrilling ski run that appeals to adventurous celebrities.

5. Via Serlas

Dubbed the “Rodeo Drive of the Alps,” Via Serlas is Saint Moritz’s luxury shopping street. High-end brands such as Chanel, Gucci, and Cartier line the street, making it a paradise for celebrity shoppers. Stars like Victoria Beckham and Oprah Winfrey have been known to frequent this area.

Shopping Highlights

• Jet Set: A boutique offering chic and stylish ski wear, popular among fashionable celebrities.
• Bucherer: A prestigious watch and jewelry store where stars shop for exclusive pieces.
• Loro Piana: Known for its cashmere and fine fabrics, this boutique is a hit with the elite.

6. El Paradiso Mountain Club

Perched at 2,181 meters, El Paradiso Mountain Club is a luxury alpine retreat offering panoramic views and delectable cuisine. Known for its cozy-chic ambiance, it is a favorite spot for celebrities looking to relax in style. Visitors have included Madonna and Elton John.

Signature Experiences

• Champagne Brunch: A lavish spread that perfectly complements the stunning mountain views.
• Outdoor Terrace: Ideal for soaking up the sun while enjoying a meal or a glass of champagne.
• Private Dining Cabins: Exclusive spaces offering privacy and spectacular views.

7. Dracula Club

Founded by socialite Gunter Sachs, the exclusive Dracula Club is the epitome of Saint Moritz’s nightlife scene. This members-only club is a haunt for celebrities and royals during the winter season. Its intimate and mysterious vibe makes it all the more alluring.

Insider Tips

• To gain access, you’ll need an invitation or a membership.
• Visit during the winter season when the club hosts its most glamorous events.
• Special Performances: Occasionally features live performances by world-renowned artists.

8. Chesa Veglia

One of the oldest farmhouses in Saint Moritz, Chesa Veglia has been transformed into a culinary hotspot. This restaurant complex offers three distinct dining options, each catering to a variety of tastes. Celebrities such as George Clooney and Robert De Niro have dined here.

Dining Options

• Patrizier Stuben: Traditional Swiss cuisine served in an elegant setting.
• Pizzeria Heuboden: Casual dining with some of the best pizzas in town.
• Grill Chadafé: Fine dining featuring international dishes.
• Wine Bar: A cozy spot offering an extensive selection of fine wines.

9. Lake Saint Moritz

Lake Saint Moritz isn’t just a picturesque backdrop—it’s also a hub for winter and summer activities that draw celebrities. In winter, the frozen lake hosts events like the White Turf horse races and the Snow Polo World Cup, both of which attract high-profile attendees.

Popular Events

• White Turf: This prestigious horse racing event sees celebrities, royalty, and socialites gathering to watch the thrilling races.
• Snow Polo World Cup: A glamorous spectacle featuring world-class polo players and luxury hospitality.
• Winter Wonderland Walks: A serene experience popular among stars seeking quiet moments.

10. Engadin Valley

Beyond Saint Moritz itself, the Engadin Valley offers endless opportunities for adventure and relaxation. Celebrities often venture into the surrounding area for hiking, paragliding, and exploring the quaint alpine villages.

Highlights

• Muottas Muragl: Known for its breathtaking sunset views, this spot is a favorite for romantic getaways.
• Lej da Staz: A serene lake perfect for picnics and quiet moments away from the crowds.
• Engadin Express: A private tour option favored by stars for its exclusivity.

11. The Annual Saint Moritz Art Masters

Every summer, the Saint Moritz Art Masters transforms the town into a vibrant hub of contemporary art. This event attracts art collectors, celebrities, and enthusiasts from around the world.

Noteworthy Aspects

• Art Exhibitions: Showcasing works from renowned and emerging artists.
• Exclusive Events: Private viewings and gala dinners attended by VIPs.
• Workshops: Interactive sessions where celebrities occasionally participate.

12. Hanselmann’s Pastry Shop

For those with a sweet tooth, Hanselmann’s is a must-visit. This historic patisserie is famous for its cakes, pastries, and chocolates. It’s also a known hangout for celebrities like Karl Lagerfeld and Giorgio Armani.

Recommendations

• Engadin Nut Cake: A local specialty that is a hit among visitors.
• Hot Chocolate: Perfect for warming up on a chilly day.
• Celebrity Corner: A discreet seating area where stars enjoy their treats.

13. Gourmet Festival of Saint Moritz

Every January, the Saint Moritz Gourmet Festival transforms the town into a culinary heaven. This prestigious event brings together Michelin-starred chefs and gourmet enthusiasts from around the world. It’s a hotspot for celebrities who are passionate about fine dining and experiencing innovative cuisine.

Highlights

• Chef’s Table Events: An exclusive opportunity to dine with world-renowned chefs in an intimate setting.
• Wine and Dine Soirées: Lavish evenings featuring exquisite wine pairings and exceptional dishes.
• Gala Dinners: Celebrity-filled events hosted in the town’s most luxurious venues.

14. Olympia Bob Run

The Olympia Bob Run is the world’s oldest bobsleigh track and a highlight for thrill-seeking celebrities visiting Saint Moritz. This historic track attracts adventure-loving stars who want to test their courage on the ice.

Insider Experience

• Guest Rides: Visitors can ride with professional pilots for a once-in-a-lifetime adrenaline rush.
• Celebrity Sightings: A-listers such as Roger Federer and Arnold Schwarzenegger have been known to visit the track.

15. Exclusive Private Chalets

Beyond luxury hotels, Saint Moritz boasts private chalets that offer unparalleled privacy and exclusivity. These high-end accommodations are a favorite among celebrities looking to escape the public eye while enjoying the comforts of home.

Features

• Personalized Services: Private chefs, concierge services, and dedicated wellness areas.
• Scenic Views: Panoramic windows offering stunning views of the surrounding alpine landscape.
• Hidden Gems: Chalets located off the beaten path for maximum seclusion.

16. Cresta Run

The Cresta Run is another iconic attraction in Saint Moritz, catering to the adventurous elite. This natural ice skeleton racing track is one of the most challenging and unique experiences in the area, often frequented by daring celebrities.

Unique Experience

• Skeleton Races: Participate in or watch exhilarating races featuring participants from around the world.
• Private Lessons: Learn the art of skeleton racing with expert instructors in a private setting.

17. Heidi’s Hut

For a blend of Swiss tradition and celebrity charm, Heidi’s Hut is a quaint yet exclusive spot. This rustic restaurant, located on the slopes of Corviglia, offers traditional Swiss dishes in a cozy alpine ambiance. It’s a favorite among stars looking for an authentic mountain dining experience.

Signature Dishes

• Raclette and Fondue: Local specialties served with fresh ingredients.
• Heidi’s Special Hot Chocolate: A rich and creamy drink perfect after a day on the slopes.
• Sunset Apéritifs: Enjoy drinks with a view during golden hour.

Tips for Spotting Celebrities in Saint Moritz

1. Visit During Peak Seasons: The winter months and major events like the Snow Polo World Cup and White Turf are prime times for celebrity sightings.
2. Stay at Luxury Hotels: Properties like Badrutt’s Palace and Suvretta House are known to host stars.
3. Dine at Exclusive Restaurants: Book a table at places like La Coupole or Sunny Bar for a chance to spot famous faces.
4. Attend Prestigious Events: Events like the Art Masters and Snow Polo World Cup are magnets for VIPs.
5. Shop at High-End Boutiques: Strolling along Via Serlas increases your chances of bumping into a celebrity.
6. Explore Off-the-Beaten-Path Locations: Private chalets and hidden hiking trails are often frequented by stars.

Conclusion

Saint Moritz’s reputation as a celebrity hotspot is well-earned. From its luxurious hotels and fine dining establishments to its stunning ski resorts and cultural events, this alpine paradise offers a taste of the high life. Whether you’re an avid star-spotter or simply seeking a lavish getaway, Saint Moritz promises an unforgettable experience steeped in glamor and elegance. Embrace the allure of this iconic destination, and you might just find yourself rubbing shoulders with the stars.